Giant for credit card payments Visa recently conducted a study that showed that up to 42% and 41%, respectively, of respondents see “the financial path of the future” and “wealth accumulation” as the biggest motivational catalysts of owning cryptocurrencies.
The report with the title “The crypto phenomenon: attitudes and use of consumers” noticed:
“The biggest drivers for owning and using cryptocurrency are participating in the” financial path of the future “(42% owners) and building wealth (41% owners) – both forward-looking motivators.”
The study now also divides the respondents into five categories of “active owners” among crypto owners to “disengaged” non-crypto owners. 94% of respondents worldwide are crypto-conscious. According to a study:
“Almost every third crypto-conscious consumer already owns or uses cryptocurrency, with the majority saying their usage has increased in the past year (62% owners) and two-thirds expect that they will increase the proportion of their assets invested in crypto in the next 12 Months (66% owner). “
In cooperation with LRW, a materials company, 6,430 financial decision-makers in eight markets were surveyed for the study: USA, South Africa, Hong Kong, Great Britain, Germany, Brazil, Australia and Argentina.
Part of the findings from the online survey, which was carried out between August 25 and September 13 this year, was that cryptocurrencies are part of the consciousness of the population and are ready for further growth, especially in emerging countries.
The research also found that users who transact cryptocurrencies were encouraged by factors such as avoidance of exchange fees, low transaction fees, and being able to reach transactions at all times.
Additionally, the involvement of financial institutions, particularly through crypto rewards and crypto-linked cards, would be critical to increasing adoption and growth.
Meanwhile, Visa seeks to help financial institutions capitalize on cryptocurrency opportunities and test new user experiences and innovations such as crypto rewards programs through its recently launched advisory services as part of the Consulting & Analytics department.
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